a journal of my journey

Evangelism by Honda (corporate style)

It appears that Honda has caught servant evangelism as a marketing technique. What churches have been doing for years even decades has moved into the corporate world.LA Times ArticleWould you buy a Honda just because some guy with a Honda logo on his shirt helped you unload your grocery cart?Honda figures you might. For five months, local dealers have been dispatching blue-shirted crew members to pump gas at service stations, pass out popcorn at movie theaters and offer aid in supermarket parking lots. One Saturday in Pasadena, every parking meter on Colorado Boulevard was plugged and covered with a “Helpful Honda” hood that said, “It’s On Us.”You may think it would be futile to squeegee a windshield for someone who isn’t even thinking about buying a new car, but research shows that the kinds of stunts Honda is pulling can actually work.”Personal touch is a very powerful way of creating a brand message,” said Kelly O’Keefe, executive education director at the Virginia Commonwealth University Ad Center.While Honda seeks to establish name recognition, I have seen churches follow this same model. At previous churches we have walked neighborhoods giving away 9-volt batteries, reminding people that during daylight savings time that they need to be changed. While not pushing “church” upon them. Only that we cared about them. In that same way, I have seen water given away in shopping mall parking lots, light-bulbs dropped off at people houses, and many other creative ways. However it is not some gimmick but a real way to tell people we care about them and share the love of Jesus.

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2 responses

  1. Amit B

    Even though there is no doubt that the quality of the cars that Honda manufactures is excellent, as a Honda customer I can say with confidence that the after sales service and support offered by Honda is terrible.During the one year that I have owned a Honda City ZX (CVT), there are numerous times when I have wished that I had bought another car — perhaps a Hyundai, because of the hopelessly inexistent customer care that Honda extends to its customers.To read the full story, please visit <a href="http://hondasiel.blogspot.com/&quot; rel="nofollow">http://hondasiel.blogspot.com/ </a>.

    June 17, 2007 at 1:38 pm

  2. Donald

    The customer service at the Honda dealership in Monrovia/Duarte is good. I bought my Civic there. I will need to do a 30K checkup soon on my car and I am willing to drive the extra distance to go to that dealership than the closer one in Diamond Bar. I don’t like that one.

    June 20, 2007 at 4:50 am

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