Evangelism by Honda (corporate style)
It appears that Honda has caught servant evangelism as a marketing technique. What churches have been doing for years even decades has moved into the corporate world.LA Times ArticleWould you buy a Honda just because some guy with a Honda logo on his shirt helped you unload your grocery cart?Honda figures you might. For five months, local dealers have been dispatching blue-shirted crew members to pump gas at service stations, pass out popcorn at movie theaters and offer aid in supermarket parking lots. One Saturday in Pasadena, every parking meter on Colorado Boulevard was plugged and covered with a “Helpful Honda” hood that said, “It’s On Us.”You may think it would be futile to squeegee a windshield for someone who isn’t even thinking about buying a new car, but research shows that the kinds of stunts Honda is pulling can actually work.”Personal touch is a very powerful way of creating a brand message,” said Kelly O’Keefe, executive education director at the Virginia Commonwealth University Ad Center.While Honda seeks to establish name recognition, I have seen churches follow this same model. At previous churches we have walked neighborhoods giving away 9-volt batteries, reminding people that during daylight savings time that they need to be changed. While not pushing “church” upon them. Only that we cared about them. In that same way, I have seen water given away in shopping mall parking lots, light-bulbs dropped off at people houses, and many other creative ways. However it is not some gimmick but a real way to tell people we care about them and share the love of Jesus.